CustomerONE® Philosophy  

CustomerONE® is Smurfit-Stone’s dynamic operating philosophy that helps drive performance excellence. The approach focuses on Smurfit-Stone’s core values:

  • Quality
  • Safety
  • Customer Satisfaction
  • Value Creation
  • Ethical Behavior
  • Productivity
  • Environmental Responsibility

Through CustomerONE®, Smurfit-Stone delivers value to our four key constituencies – customers and business partners, employees, shareholders, and communities – by universally embracing eight operating principles:

  • Involved employees
  • Teamwork and consensus
  • Shared leadership 
  • Open, two-way communication
  • Continuous learning
  • Continuous process improvement
  • Data-based decision making
  • Innovation

Smurfit-Stone’s culture is embodied in the values and principles of CustomerONE®.  It represents a commitment from Smurfit-Stone and our employees to one company, one culture, one set of values, and one operating philosophy.